Data protection has never been more in the spotlight than in recent years. Since the implementation of the General Data Protection Law (LGPD) in Brazil, companies have faced increasing pressure to adopt strict measures to guarantee the privacy and security of information. With the ANPD's new Regulatory Agenda for 2025-2026, companies will need to continue improving their practices to ensure compliance with increasingly detailed data protection guidelines.
In this article, we will explore how these regulatory changes will impact organizations, the operational challenges they will face and the essential strategies for meeting legal requirements while strengthening their cybersecurity posture.
Overview of the new regulations
The ANPD has announced its Regulatory Agenda for 2025-2026, reinforcing its commitment to the continuous improvement of data governance in Brazil. The new agenda does not impose new rules, but deepens established guidelines, ensuring that data protection keeps pace with the digital transformation and emerging challenges. This update reflects not only the maturing of the regulatory landscape, but also the increased complexity of managing personal data in a digitalized world.
Main guidelines of the new agenda
The ANPD's Regulatory Agenda 2025-2026 reflects an ongoing effort to improve the protection of personal data in Brazil. This agenda defines a set of priority actions to regulate key areas of the LGPD, addressing both existing gaps and new challenges that have arisen with digitalization and technological advancement.
Among the highlights is the detailed regulation of the role of the Data Protection Officer (DPO), with clear guidelines on their responsibilities and qualifications. This move aims to ensure that companies have professionals trained to manage data protection efficiently. In addition, specific guidelines for handling the personal data of children and adolescents are being developed, with a focus on ensuring that the collection and use of this information takes place within ethical and legal standards.
Another key point on the agenda is clarifying the requirements for sharing data between public bodies, which have historically faced challenges in establishing secure and transparent practices. The ANPD is also attentive to international data transfers, seeking to regulate in a way that not only protects Brazilians' information, but also facilitates the insertion of local companies into global markets.
These guidelines reinforce the need to adopt robust technical and administrative measures, such as minimum security standards and the use of advanced anonymization and pseudonymization techniques. Thus, the ANPD's commitment goes beyond legal protection, promoting a more solid privacy culture throughout the corporate ecosystem.
Alignment with global trends
The ANPD has played an active role in harmonizing its guidelines with global data protection standards, such as the European GDPR. This approach is essential to ensure that Brazil is aligned with international best practices, allowing Brazilian companies to operate in global markets without unnecessary regulatory hurdles.
One of the areas of focus is the regulation of the use of biometric data and artificial intelligence. With the growth of these technologies, the risk of abuse and discrimination also increases, which has led the ANPD to prioritize the development of standards to ensure that their use is ethical, transparent and secure. This initiative goes hand in hand with global movements, such as the European Union's efforts to regulate AI comprehensively.
In addition, the ANPD is promoting the adoption of privacy principles by design and by default. This means that companies should consider data protection right from the conception of products and services, integrating security and privacy measures into all stages of development. This practice, which is widely recommended internationally, not only improves data protection, but also increases consumer confidence.
By adopting these guidelines, Brazil not only strengthens its position as a regional leader in data protection, but also creates a favorable environment for innovation and sustainable economic growth.
Strategic impacts
Regulatory compliance should not just be seen as a legal obligation, but as a strategic opportunity. Companies that adopt a proactive approach to data protection often stand out in the market, earning the trust of customers and partners.
This confidence can translate into significant competitive advantages, especially in markets where information security is a differentiator. In addition, complying with global standards allows Brazilian companies to explore opportunities for international expansion, facilitating partnerships and contracts in more regulated markets.
However, the most obvious impact is the avoidance of financial penalties and reputational damage. ANPD fines can be severe, and a single security incident can have devastating consequences for a company's image. Investing in compliance, therefore, is not just a defensive measure, but also a strategy to protect and strengthen the operation in the long term.
Suitability strategies
Companies must adopt an integrated approach that combines cultural, procedural and technological changes. This includes promoting an organizational culture that values privacy as a strategic pillar. Regular training and internal awareness campaigns are key to ensuring that everyone in the organization is aligned with data protection practices.
Reviewing internal policies and processes is another essential step. Companies need to map the data they collect, understand how it is stored and handled, and update their privacy policies to reflect these practices. Consent management must be simplified, allowing data subjects to exercise their rights in a practical and transparent way.
Technology plays a crucial role in this process. Tools that automate data management and offer real-time visibility are indispensable for meeting regulatory requirements efficiently. In addition, conducting regular audits helps to identify possible gaps and ensures that the organization is prepared to meet external audits.
Why is compliance more than an obligation?
Regulatory compliance in data protection goes beyond a simple legal obligation. In an increasingly connected world, where trust is one of the most valuable assets, complying with regulations such as the LGPD becomes a strategic competitive advantage for companies. More than avoiding financial penalties, compliance offers opportunities for growth, strengthening reputation and building a solid relationship with customers, partners and the market.
Compliance as a competitive differentiator
In a scenario where consumers and partners prioritize security and privacy, companies that demonstrate a real commitment to data protection win more than legal compliance: they win trust. Studies show that customers are willing to pay more for products and services from companies that offer clear guarantees of protection for their personal data.
In addition, regulatory compliance can open doors to new markets. Businesses that operate in highly regulated sectors, such as finance and healthcare, or that have a global presence, encounter fewer barriers when negotiating with companies that already have robust data protection processes in place. For example, organizations that follow global standards, such as the GDPR, find it easier to establish international operations or enter into strategic partnerships.
Reducing financial and operational risks
Compliance also acts as a risk mitigation mechanism. Fines imposed by the ANPD for non-compliance with the LGPD can reach 2% of the company's annual turnover, limited to R$50 million per infraction, in addition to sanctions such as blocking or deleting personal data. However, the financial losses go beyond direct fines. Data leaks can result in significant losses due to the interruption of operations, recovery costs and irreparable damage to reputation.
From an operational point of view, compliance reduces bottlenecks during audits and regulatory reviews. Companies that adopt a proactive stance, structuring their processes and implementing appropriate technologies, are able to respond quickly to requests from authorities or clients, maintaining an efficient and agile operation even in the face of legal challenges.
Compliance and sustainability in the digital environment
With digital transformation at a rapid pace, data protection regulations are a reflection of the need to guarantee security in a more connected business environment. Companies that incorporate compliance as part of their overall strategy are better positioned to deal with future changes.
For example, the evolution of technologies such as artificial intelligence and blockchain presents new opportunities, but also brings risks that will need to be regulated. Organizations that already have a solid data protection culture will be better prepared to integrate these innovations safely and responsibly.
In addition, compliance promotes business sustainability by building more transparent relationships with customers and partners. When companies are seen as leaders in privacy and security, they strengthen their market position while contributing to a safer and more reliable digital ecosystem.
The role of compliance in organizational reputation
Reputation is one of the most valuable assets for any company, and compliance is an essential element in preserving it. A single security incident can destroy years of work in building a solid brand, alienating customers and partners. On the other hand, companies that demonstrate that they are aligned with the best data protection practices become examples in the market, attracting business opportunities and strengthening their competitive position.
How Asper operates in this scenario
Compliance with data protection regulations is not a one-off event, but an ongoing process. Companies seeking security, compliance and operational efficiency need strategic support to ensure that their practices are always in line with regulatory requirements and best market practices.
That's why Asper offers Specialized Security and Compliance Consulting, helping organizations implement robust data protection, governance and risk mitigation strategies.
Security and identity management consulting
Asper's consultancy offers a complete approach to strengthening the protection of access, identities and sensitive data, ensuring that companies are prepared for audits, regulatory requirements and cyber threats.
Compliance with LGPD and other regulations: Asper assists in structuring processes that ensure compliance with regulations such as LGPD, ISO 27001 and GDPR.
Identity and Access Protection: Implementation of strategies that reduce risks related to privileged credentials and unauthorized access.
Monitoring and Incident Response: Continuous identification of threats and adoption of rapid measures to mitigate risks.
Risk Management and Governance: Definition of internal policies and practices that guarantee security and transparency in data processing.
With Asper's consultancy, your company reduces vulnerabilities, strengthens data governance and ensures continuous compliance, protecting your digital assets and reinforcing your reputation in the market.
The new data protection landscape
The data protection regulatory landscape in Brazil is evolving rapidly, and 2025 will be a crucial year for companies to adapt to the new requirements. Despite the challenges, these changes represent an opportunity for organizations to stand out in the market, strengthening their security and the trust of their customers.
By adopting a proactive approach, focused on organizational culture, solid processes and the strategic use of technology, companies will not only comply with regulations, but also build a solid foundation to grow sustainably in an increasingly complex digital world.
